The Advertising Media Association of South Africa (AMASA) is hosting former Unilever media director Debbie Dale who will discuss the often subjective topic of media negotiations at the organisation’s July forum.
Having proven her mettle as an expert media negotiator, Dale mentors individuals and teams within the marketing, media and advertising sales industries on media negotiation and has just launched an e-book on the subject entitled ‘Advertising Budgets: A Marketing & Media Sales Negotiation’. The talk will be moderated by Gordon Muller.
“The topic of media negotiations is an often prickly one so we’re keen to bring it to the fore,” says AMASA Chairperson Lyn Jones. “It’s critical for all parties in media negotiations to shift the current mindset from a client/supplier trading approach to being that of a true brand communication partner and we also need to define what the unique needs of marketers, media agencies and media owners are throughout the negotiations process. We’re looking forward to getting Debbie’s perspective and also hearing what the audience has to say on the topic.”
Date: Wednesday 3 July 2013
Venue: SterKinekor Preview Theatre, Primovie Park, 185 Katherine Street, Sandton
Time: 4:00pm for 4:30pm
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