About the author

Kirk Cheyfitz

CEO and Chief Storyteller of Story Worldwide, the world's leading full-service, multi-channel content-advertising agency. Offices in London, New York, South Norwalk, Seattle and Hong Kong. Global Advisory Board member of the Future of Advertising Project, Wharton School of Business, University of Pennsylvania. Contributor to PandoDaily.com, the Silicon Valley blog. Executive Jury Moderator of the 2013 New York Festivals International Advertising Awards. I've founded and run numerous traditional and digital companies in journalism, publishing, marketing and advertising. My experience includes rock 'n' roll music (studio work, film scoring, touring), photography and film (photo essays, feature film work for 20th Century Fox, Europe, and documentaries), newspaper reporter (Pulitzer Prize finalist at Detroit Free Press), magazine writer (National Magazine Award finalist), publishing entrepreneur and non-traditional advertising and marketing (headed publishing and marketing units at Campbell-Ewald and McCann WorldGroup and founded several new marketing and publishing companies, including Story).

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