Nuus24 is shutting shop after four years of publishing breaking news in Afrikaans, 24.com announced today. The company said while Nuus24 had generated “excellent engagement” for audiences and advertisers, the site could not reach the heights of News24.
“We do still believe Afrikaans speaking consumers need and deserve to get the latest breaking news, information and entertainment on any device. We believe that these features and services will be provided by the digital arms of South Africa’s three top Afrikaans newspapers: Beeld, Die Burger and Volksblad,” says Jannie Momberg, editor of News24 and Nuus24.
In a statement, 24.com said the company had prided itself on building the largest premium digital audience footprint in Africa and while Nuus24 has generated excellent engagement for both their audiences and their advertisers the team believe that they cannot scale the operation to the same levels as News24.
As of 1 July consumers will be redirected to the most relevant web property where they will receive the same fast breaking news that they have come to enjoy on Nuus24. Management said all advertising campaigns booked via The SpaceStation up to and including 30 June 2013 will be honoured. Thereafter all future campaign enquiries can be directed to Ads24.
“We would like to thank our readers, clients and agencies for the support Nuus24 has received over the last four years,” Momberg said.