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  1. 1

    Erik du Plessis

    Gordon: The real fun is still to come.

    So when this mess sinks SAARF the media is stuck with the money (levy) they collected. This has to be repaid to the marketers.

    Presuming there is a cut-off date agreed, the media owners have to credit this piecemeal to each agency, who then has to credit every advertiser. With big money involved there is the issue of interest – at what rate and determined from what date?

    The agencies that did not provide for such a credit (or media owners) will need to find the funds. Someone is going to pay for the admin involved in all these reverse credits of small amounts.

    New opportunities for some to not pay the credit, or miscalculate?

    What fun!!!

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