Attracting new business is an ongoing pursuit for successful communication agencies around the globe, and the Independent Agency Search and Selection Company (IAS) is unveiling secrets to success from a local and international perspective.
For six consecutive weeks from 30 October 2013, the IAS will run its new business course – the first of its kind in South Africa – aimed at equipping communication agencies with the skills and guidance required for advertising, media, public relations, design and digital agencies to overcome the challenges associated with winning new business.
“The IAS course features six standard sessions over the six week period and is open to both IAS subscribers and non-subscribers. To ensure personal attention and engagement, a maximum of sixteen delegates will be accommodated,” says Johanna McDowell, managing director at the IAS, who will facilitate the course.
Designed by industry specialists with both agency and client experience, the course offers advanced insights and skills to smooth the path to business acquisition and its attendant revenue growth.“Experiential training that includes role playing and group work will form part of learning how to approach – and win – new business in a perfect blend of knowledge that will serve all types of agencies in the communication industry,” says McDowell.
• Time: 7.45 am to 9.15 am
• Venue: 144 Katherine Street, Grayston Ridge Office Park, Sandton
• One delegate per agency
• Investment per delegate
• R 7500 plus VAT – subscriber
• R 12 500 plus VAT – non subscriber
• For bookings and more information contact Mpho Rakate on 010 594 0281 or firstname.lastname@example.org
Agencies are advised to book their seats as soon as possible to avoid disappointment.