The Ster-Kinekor App has been available for download across all mobile platforms for just under a year. This past week it recorded its one millionth download, a milestone believed to be a first for an app across all platforms in South Africa. “Achieving the magical milestone of one million in such a short period of time is something of which we are extremely proud,” says Doug Place, marketing executive of Ster-Kinekor Theatres.
Since September 2012, the Ster-Kinekor app has been available for the iPhone, Android Samsung, BlackBerry and Nokia handsets as well as tablets. As one of the only cinema exhibitor’s in the world and the only one in South Africa to offer its app across all platforms, the company and its digital agency, Prezence, are currently investigating the business case to develop the Ster-Kinekor app for Windows phones.
“We believe that the success of our app is as a result of its constant redevelopment and evolvement to keep up to date with new operating systems and handsets. Also, because of the constant change in the movie business, such as new titles released every week, the need to be nimble and remain relevant is immense,” Place says.
For more information, visit www.sterkinekor.com.