This year, the Loeries is partnering with the hottest thing in mobile social communication. WeChat is a free smartphone messaging app that allows you to send text and audio messages to friends.What makes WeChat different from other applications is the Discover function, which allows you to find others in real time.
“Our challenge this year is to create a village in the city,” says Loeries CEO Andrew Human. “WeChat’s ability to locate anyone registered on the service in real time makes it easy for everyone to find others also attending the Loeries, and make sure they’re where the action is at all times.”
All the information needed for Loeries Creative Week Cape Town can be found on the Loeries Official Account on WeChat. It contains the programme for Loeries Creative Week, information on all the Loeries venues and important numbers. All delegates who subscribe to the Loeries account will stand a chance to win prizes and receive daily news updates during Creative Week including finalist and winner announcements.
How to connect with the Loeries using WeChat:
1. Download WeChat FREE from your favourite smartphone app store or from www.wechat.com
2. Create your WeChat profile and add friends
3. Add Loeries as a contact either by using the WeChatID “Loeries” or by scanning this QR code:
4. Receive the latest Loerie news and updates during Creative Week and stand the chance to win daily prizes on the Official WeChat Account.
“This is a new innovative way of connecting delegates at the awards and we are proud to be a partner of such a prestigious event,” says Brett Loubser, MD of WeChat Africa.