“rubybox has the winning formula of an exceptional product that manages to engage and excite audiences,” says Ian Lewis, CEO of Health and Commerce at 24.com. “We at 24.com are also great believers in subscription based commerce businesses that are flexible and scaled to meet specific consumer needs. As our audience increasingly embraces online shopping, we will continue to look to complement our content with further niche products and services. ”
South African women are hungry for education around beauty and the opportunity to discover and test new products, say co-founders Margaux Knuppe and Sylvia Gruber. “ Over the last five years, the beauty category is growing at a compound annual growth rate of 12%. Rubybox gives consumers an opportunity to test premium and relevant sample products every month with the option to purchase them online and have them delivered free of charge. It’s a beneficial scenario for both the beauty brand and the consumer”.
The rubybox team will continue to operate as is with 24.com assistance in working together to grow the brand. The 24.com network welcomes over 6 million local Unique Browsers monthly with 49% of this audience being females engaging daily with the various brands and services. Combined with the 50,000 strong consumer base from rubybox, the partnership is set to greatly benefit consumers in terms of access – without any compromise on quality.
Says Julie Palmary, Group Marketing Manager of Luxury Cosmetics and a rubybox brand partner: ”rubybox allows us to reach a targeted new community of clients, clients that are open to trying and engaging with new brands and who pay to do so. Adding 24.com to the mix can only increase that reach and engagement. It’s win-win.”