It makes SENSE for Caxton Printers and Publishers to print a brand magazine, designed for insertion into newspapers and aimed at the upper LSM market. The monthly glossy magazine, titled SENSE, promises to integrate “brand information within a framework of clever, credible and objective editorial through brand journalism”.
“Brand Journalism is about flanking insightful, credible, and honest editorial with brand stories and providing content that will really help consumers to make better buying decisions,” says Nikki Knight, ClubSENSE manager.
“Through our editorial, we’re educating consumers to better use the products they have already bought and to get the best from them. We’re encouraging our readers to stick with the brands that they’re comfortable with and to cement their purchasing habits.”
Darren Hart will edit SENSE, which has a monthly print run of 890 000 copies. Caxton already publishes the free Get It magazine. The difference, says Knight, is that Get It offers localised content and offers while SENSE has a national profile. It’s editorial content will cover health and wellness, fashion and beauty, homecare and décor, food and entertaining, career and finance, technology and motoring and events and travel.
“We believe that this magazine answers the call of the consumer to be spoken to on a one-on-one basis,” Knight says. “We’re constantly in touch with marketers who understand that consumers want brands who answer to their specific needs, wants and real time situations, which is what SENSE is aiming to do through products like ClubSENSE.”
ClubSENSE is a community of consumers, which brands can tap into for insights and product testing and feedback. It provides readers with exclusive offers combined with a soon to be launched tiered rewards programme for consumers.
ClubSENSE is a community of consumers, which brands can tap into for insights and product testing and feedback. It provides readers with exclusive offers combined with a soon to be launched tiered rewards programme for consumers. It is active on social media platforms Facebook (ClubSENSE), Twitter (@ClubSENSESA) and Pinterest (ClubSENSE).
“SENSE effectively enables brands to interact more personally with many potential ‘switchers’, and drive their acquisition strategy with what will potentially become South Africa’s largest community of engaged, interactive consumers,” says Knight. “All content within SENSE is about relevant lifestyle issues and the brands that can improve our reader’s life, presented and edited in a way that is stylish, useful and entertaining.”
The magazine is being distributed by NAB (Newspaper Advertising Bureau) through local newspapers in Gauteng, Pretoria, KwaZulu Natal and the Western Cape.
“SENSE is packaged and distributed exclusively through our local papers, a tried and trusted product within our communities. We have also launched an e-magazine version for added convenience,” says Knight.
For more on the magazine visit www.clubSENSE.co.za