Cape Town Tourism’s blogger-hosting campaign, #lovecapetown, has again generated positive results for the destination with an estimated 42 282 508 opportunities to see the #lovecapetown conversation across Twitter, Facebook and Instagram during the hosting period. According to BrandsEye, there were 3 732 unique #lovecaptown conversations* across the social media platforms over the period.
“Whilst we are looking to diagnostic tools to determine the ROI, we are more interested in the longevity of the project. Since we first started to use and market the hashtag #lovecapetown last year, it has become something widely used by locals and visitors. It’s being used spontaneously to express thoughts and feelings about the destination, as well to share discoveries and favourites along the journey,” says Cape Town Tourism CEO, Enver Duminy.
“It’s is in no way owned by Cape Town Tourism and we are committed to encouraging its organic growth beyond this recent hosting by curating the #lovecapetown mentions into an online portal www.capetown.travel/lovecapetown, so that would-be visitors and locals can refer to it as a user –generated tool for planning and discovering the city through the eyes of others.”
The bloggers hosted in 2013, represented broader themes too, unlocking the destination through food and design as well as travel in order to reach a broader and more diverse audience from the UK, Brazil and USA.