Primedia Unlimited’s integrated digital customer relationship management software solutions provider SourceCRM, has been acknowledged with an international ICSC Solal Marketing Award which recognises excellence in retail marketing campaigns.
The ICSC Solal Marketing Awards are seen as a global benchmark of quality throughout the retail industry. The platforms SourceCRM developed were awarded two silver award respectively for ‘Gateway VIP launch’ and ‘Gateway Hotel Takeover’. The Hotel Takeover campaign was embarked on in order to create awareness for Gateway Theatre of shopping as a destination, as well as to launch the hotel. SourceCRM created an interactive digital platform for participants to engage in to enter the competition.
“We’re absolutely thrilled,” says Chantal Grotto, executive of client services at Source. “The winning campaigns were executed for the Gateway Theatre of Shopping Centre with each campaign’s objective being to increase the centre’s engagement with its customers and to make the process of shopping at Gateway more enjoyable and rewarding for shoppers.”