WTM Africa has announced the planned line-up of its event programme, which will take place during the inaugural show on 2-3 May at Cape Town’s International Convention Centre. It includes a dedicated travel blogger programme, featuring some of the most influential travel bloggers in Africa offering guidance on how the industry can best utilise this vital marketing resource.
Director of Travel Bloggers Unite, Oliver Gradwell, says, “Travel Bloggers Unite are delighted to be partnering with WTM Africa for their inaugural show in Cape Town. The best practice guidance and insight we offer will give visitors to WTM Africa a competitive edge when working with travel bloggers in the future.”
WTM Africa’s own World Responsible Tourism Programme (WRTP) will form a key component of the education sessions taking place over the two days of the show. The African Business Travel Association (ABTA), the only member-led business travel association with a focus on corporate travel in South Africa and the African continent. There will be a dedicated session focusing on issues surrounding education within the African travel industry. WTM Africa has also joined forces with ,
The latest trends in travel technology and the challenges faced within the airline industry will also take centre stage, with leading industry lights providing discussion and insights on these important travel industry issues, as will South Africa’s first WTM Vision Conference – WTM Vision – Cape Town, organised by sister event World Travel Market in London. WTM Vision – Cape Town will offer travel executives the chance to hear the latest research on regional-specific trends and insights into what the future for those sectors might be.
World Travel Market Africa is part of Thebe Reed Exhibition’s Africa Travel Week, which also includes IBTM Africa and ILTM Africa at The Cape Town International Convention Centre from 28 April – 3 May 2014.