Media Moves… TheMediaOnline’s weekly round up. Monare joins Mail & Guardian as deputy editor. Deeb takes full creative responsibilities at Draftfcb Johannesburg. Moving Tactics kicks off 2014 with new talent and expertise. Garnier renews with Mxit. Mr Price stays with HaveYouHeard. Black Oystercatcher Wines again selects a Z-CARD to build its brand. 140 BBDO and Adidas win at SA Sport Industry Awards. Fludium completes project with Condé Nast International for GQ Bar Dubai launch. Epson Joins Mopria Alliance to drive a simplified mobile printing experience.
Who’s moved where
Monare joins Mail & Guardian as deputy editor
Mail & Guardian editor Angela Quintal has announced that former Sunday Independent editor Moshoeshoe Monare is joining Mail & Guardian as deputy editor.
“It’s official. Pleased to announce that ex-Sunday Indy editor Moshoeshoe Monare joins @mailandguardian as deputy editor next month,” Quintal wrote on social networking site Twitter.
Monare had worked with Quintal at Independent Newspapers when she was group political editor, where she groomed him as her successor.”It will be like the old days, when I headed the group political bureau for Independent and he was my deputy and then successor,” Quintal said, adding that Monare was a “perfect fit” for the M&G.
Deeb takes full creative responsibilities at Draftfcb Johannesburg
Brett Morris’s move into the CEO chair at Draftfcb South Africa has resulted in executive creative director, Jonathan Deeb, taking full creative responsibility at the group’s Johannesburg agency.
Deeb joined Draftfcb Johannesburg last year with a view to taking the reins over time. With Morris’ promotion this month, Deeb will take on the full ECD role as of February. Morris retains some responsibilities as group chief creative officer and will maintain close contact with some key clients.
“As an accomplished art director, creative leader and new age thinker, Jonathan immediately strengthened the Johannesburg agency’s creative competency. It was therefore with complete confidence that I asked him to step up and lead,” said Morris.
Deeb was previously executive creative director with Havas Worldwide Johannesburg & Havas Worldwide Digital Johannesburg, and also did stints at The Jupiter Drawing Room, and Black River FC as creative director before he joined the Johannesburg-based Euro RSCG Group, now Havas.
Moving Tactics kicks off 2014 with new talent and expertise
Moving Tactics, the digital signage solutions company, has appointed four new employees. The knowledge and expertise that these dynamic staff bring to the Cape Town and Johannesburg offices are benefiting the creative content and design side of the business as well as increasing the technical team’s capability.
At Moving Tactics’ office in Cape Town, Ryan Hendricks has been appointed as an off-site technician and as a young dynamic 21-year old, he is enthusiastic about his role and ability to learn and succeed at Moving Tactics.
In the Johannesburg office, Kiara Rogers, Simphiwe Phumo and Tiyani Baloyi have joined the team. Rogers is the new content administrator and will be managing and flighting content for clients via X2O Media.
Phumo brings with him his recently acquired knowledge in Multimedia Design and as content designer, he will be designing visually impactful, appealing and functional layout for content published on in-store screens and other platforms.
As the new PC Technician, Baloyi is on the road most times ensuring that all maintenance, store and PC issues are dealt with and resolved as soon as possible.
Oscar Machaba has been appointed as Programme Acceptance Specialist within the Group Content Services division at M-Net.
Prenesha Naidoo has been promoted as Manager of Transfers within the Media Operations division at M-Net.
Who’s won what
Garnier renews with Mxit
Demonstrating its confidence in the effectiveness in mobile advertising, cosmetics giant Garnier has renewed its advertising deal with mobile social network Mxit.
The new deal cements the second media partnership which Garnier has committed to Mxit, with the brand’s new focus being on promoting Garnier ladies deodorant to its mobile brand app community. For Garnier, mobile advertising facilitates direct engagement with a specific target audience on the product’s 48 hour protection benefits, educating consumers on making informed decision prior to purchase.
“Garnier has a great following on Mxit and we tend to see excellent click through rates on their campaigns as the brand is aspirational and has practical information available to its consumers,” says Andrew Kramer, Mxit head of sales. says,
Mr Price stays with HaveYouHeard
After working with Mr Price on its highly successful 2013 summer launch, innovative word-of-mouth and social media agency, HaveYouHeard, has been tasked with providing the local chain with strategic and word-of-mouth services in 2014.
Black Oystercatcher Wines again selects a Z-CARD to build its brand
Black Oystercatcher Boutique Wines has again selected a Z-CARD to hand out during 2014 at its tasting room and restaurant, and to be distributed by its wine agents at the various wine shops, restaurants and hotels that stock its wine.
“Our Z-CARD’s are also distributed via our local tourism offices and tourism-orientated establishments, and at selected marketing and biking events,” says Black Oystercatcher Wine’s owner and wine maker, Dirk Human. “The Z-CARD’s have also become a key part in our marketing and we enjoy have a quality product that we can send away with our quests as a memory of their visit.”
Who’s making moves
Fludium completes project with Condé Nast International for GQ Bar Dubai launch
Fludium, a Dubai-based branding consultancy, has worked with Condé Nast International Restaurants over the last year as they develop the GQ Bar brand in the UAE. The project required Fludium to assist on the development of the brand strategy, comprehensive brand guidelines and related collateral for GQ Bar Dubai, which will become a reference point for future GQ Bar openings globally.
GQ Bar is an extension of GQ, the leading quality men’s media brand, enabling GQ to connect with its audience through stylish, dynamic and engaging environments. This is the second time Fludium has collaborated with Condé Nast International, having previously produced the brand guidelines for the launch of VOGUE Café at The Dubai Mall in 2013.
Lawrence Flude, founder and MD of Fludium says, “GQ magazine is all about style, confidence and being ‘smart’. Our approach was to distill that and place it at the heart of the GQ Bar identity. The guidelines provide direction for operators, architects, interior designers and marketing teams who will be launching GQ Bars.”
Epson Joins Mopria Alliance to drive a simplified mobile printing experience
Epson has announced it has joined the Mopria Alliance, a global non-profit membership organisation working to promote the expansion of mobile printing. The Alliance was formed to bring together the mobile, software and print industries with the goal of aligning standards that ensure printing is universally compatible from any mobile device to any printer, anywhere.
“The Mopria Alliance is dedicated to advancing mobile printing to allow busy people on-the-go to conveniently print wherever or whenever, regardless of brand or operating system,” said Ian Cameron, responsible for global communications at Epson. “Epson is committed to making printing as easy as possible for its customers, and is honored to collaborate with like-minded organizations to improve how we meet and anticipate customer needs in today’s increasing mobile culture.”
140 BBDO and Adidas win at SA Sport Industry Awards
Cape ideas agency 140 BBDO and client adidas have taken top honours at the Discovery Sport Industry Awards held in Johannesburg last week. The pair took the Best Sponsorship of a sport team or individual accolade for the Orlando Pirates Black is Back campaign launched for the 2013/14 season.
Senior brand marketer for adidas Bradley Stern says that this is a fantastic vindication of the work done to launch the new kit alongside one of SA’s most legendary clubs, Orlando Pirates. “adidas is a proud supporter and partner to Orlando Pirates and considering the emotional return to the original colours of the team, it’s wonderful to walk away with an award recognising this, and the campaign as a whole.”
Speaking from the awards, Group Planning Director at 140 BBDO, Matt Riley said that to win at South Africa’s premier sport marketing awards showcase is an unbelievable honour.
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