The 2014 juries have been confirmed for the Cannes Lions International Festival of Creativity, which will kick off from 15 June to 21 June, and the representation from the South African industry is overwhelming. South African judges have been announced in the film, press, outdoor, media, direct, promo & activation and design categories. Local representative of the festival, Cinemark, is thrilled by the 2014 jury announcement.
“It is a massive juggling act and we may look at it from a country or regional point of view, however the Festival looks at the bigger picture from a global perspective. The nominations we put forward in the various categories South Africa is allocated are manoeuvred to ensure a balanced and fair jury so no network or holding company is over or under represented. We hope that we have made a lot of people very happy,” explains Cinemark’s marketing manager Yvonne Diogo.
For the Film category, Kirk Gainsford from Lowe & Partners in Cape Town will be a judge. Mariana O’Kelly from Ogilvy & Mather will be a judge for the Press category. In the Outdoor category, Brett Morris from Draftfcb South Africa will be representing the nation at Cannes this year. Erica Gunning from MEC Group is a judge for the Media category. For the Direct category, Bridget Johnson from Ireland-Davenport will be judging at Cannes Lions 2014. Adam Livesey from TBWA/Hunt/Lascaris will be judging the Promo & Activation category. For the Design category, Sulet Jansen from Switch Design, will be judging this year. Executive director of creative and founding partner of House of Brave, Vanessa Pearson, will judge the Radio category at this year’s Cannes Lions.
With just a few months to go before the 2014 Cannes Lions International Festival of Creativity, excitement levels are at all in time high as South Africa and the rest of the world brace for one of the biggest events in the industry.