The annual APEX awards rewards those campaigns that hit a home run, stood out, turned intrigue into desire, converted fans into followers and followers into fanatics – the work that worked and worked hard to deliver a tangible, measured return on investment and/ or objectives.
The adjudication of APEX submissions is very stringent because the standard is high given what the award represents for the profession and winners alike. The adjudication panel is made up of captains of industry from various disciplines within the business of advertising and communications including: research, strategy, media, creative direction, marketing and digital. Judges will be scrutinising the case studies of each submission for campaigns that broke through the clutter, had extensive reach and communicated via relevant mediums to reach and resonate with desired target audience. The rigorous adjudication process spans three rounds when submissions will be judged against specific criteria including rigour, degree of difficulty, clarity of evidence, compelling case and insight.
This year’s judges are”
|Odette van der Haar|
“APEX affirms the credibility and the value of creativity in business. It is a testament to our credence as a profession because it affirms our contribution to business success and the economy in general. This affirmation ensures that our profession and sector as a whole maintained, sustained and grown into the future. As they say in the business of advertising and communications – and that’s not all! Proceeds raised from the APEX awards fund skills development and talent in the form of much needed bursaries for deserving students at the AAA School of Advertising,” says Odette van der Haar, CEO of Association of Communications and Advertising (ACA) that hosts the annual APEX awards.