brandhouse has nnounced that entries for the 2014 Responsible Drinking Media Awards (RDMAs) are now open. As the first awards initiative of its kind in the country, the RDMAs are aimed at recognising journalistic efforts that support, promote and contribute to the responsible drinking agenda.
“At brandhouse, we acknowledge the various issues associated with alcohol abuse and we are deeply committed to promoting responsible drinking,” says Jeff Milliken, MD. “One of the best ways of doing this is to partner with those who have power and influence, such as the media.”
Now in its fourth year, brandhouse annually calls on journalists to use their influence to promote responsible drinking amongst the South African public by publishing media pieces covering responsible drinking and issues related to it. These issues include alcohol abuse, drink driving, underage drinking, foetal alcohol syndrome, binge drinking and alcohol related violence.
This awards initiative will run from 3 March – 30 May 2014, and is open to all South African journalists who have demonstrated an effort to support responsible drinking, by publishing a media piece in the South African media (print, broadcast and online) that covers any story on responsible drinking – including issues related to alcohol abuse and its consequences.
Categories for this year’s RDMAs include: Best Broadcast, Best Blog, Best Online, Best Community, Best Newspaper, Best Magazine, Best Campus Media, Most Responsible Media House and Journalist of the Year. Three finalists are chosen per category, with the winner of each category receiving R10 000 in prize money. Winners will be announced at the annual Awards Ceremony, held in Cape Town on Friday 27 June 2014.