Creativity isn’t complicated. It doesn’t jump through hoops. Creativity moves you despite the information overload that numbs you daily. True creativity affects. The Loeries 2014 is celebrating the ideas that live beyond the medium and dwell in the hearts and minds of the consumer.
“The aim of the Loeries is to show the value that creativity adds. Our regional creative economy is a world-class service and has great potential to grow by rewarding and fostering creative excellence,” says Andrew Human, Loeries CEO.
Entries are open to everyone in the brand communication industry – marketers, agencies, designers, media owners and media agencies – across Africa and the Middle East. Every touch-point between a consumer and a brand is now considered by the Loeries – including Digital media, Architecture & Interior Design, Package Design, Radio, Television, Print media, Outdoor, Communication Design, Public Relations, Live Events, Sponsorship and more.
This year, two new categories are being added: Branded Content includes the integration of a brand into features film or mini-series made for television, cinema release, DVD, or online release. This includes all genres –fiction, reality, documentary or entertainment. Service Design, arguably the most important step in the brand communications mix, focuses on the interaction between a brand and its customers.
Everything you need to know about entering the Loeries including the ‘6 steps to winning Loerie’ and guidelines on how to submit your entry can be found on loeries.com. Entry deadline is the 30 May 2014 but entries submitted before 14 April will get a 10% reduction.