Never before has any South African radio station gone on air without presenters for a whole day and never before have listeners been put in the driver’s seat to determine the content for that day. Sounds impossible, right? Well, not when it comes to 94.7 Highveld Stereo and Wimpy, who will be doing just that with their #947NoTalkTuesday project, aiming to set a new on air precedent.
As with all precedents, there are certain criteria which need to be met. In this case, 94.7 Highveld Stereo embarked on an exciting objective to grow their Twitter following to 100 000 fans, with Wimpy on board to support them. This was achieved this week and on Tuesday, 22 April listeners can play a part in calling the shots on the day as their tweets will decide the music content. Choosing a favourite song automatically enters the listener into the competition with a chance to win a share of R90 000 in Wimpy (@wimpy_sa) vouchers .
“This is a great initiative. It is a novel and exciting way of engaging with followers and allows for great interaction by incorporating different mediums of communication, generating interest on multimedia platforms,” says Pondo Belot, marketing manager, Wimpy.
The project which has created hype on the South African social media scene, is receiving attention from high profiled social media figures such as well-known Social Media Consultant, Tanya Kovarsky. “I love the concept of the 94.7 Highveld Stereo and Wimpy #947NoTalkTuesday campaign. For me, it has a few key elements. Firstly, it has a catchy hashtag that’s not too long.
“Secondly, it’s for a limited period of one day only, which focusses attention on the project, drawing people to further interact on the social media platform; and thirdly 94.7 is adopting a fun, creative way of trying to increase their followers. They have a refreshingly open and relaxed attitude, rather than relying on ‘please follow us’ to drive this number,” says Kovarsky.