About the author

Robin Hafitz & Allison Wright

Robin founded Open Mind Strategy in 2010 to provide marketers with strategic insights that provide a foundation for brand building. Recent assignments have included projects for Yahoo!, The Food Network, Travel Channel, VNSNY, PBM, USA, USA Today, several non-profits and advertising agencies. Previously Robin was Managing Partner and Chief Strategic Officer at kb+p; Co-Chair, with Nick Cohen, of start-up Mad Dogs & Englishmen; with planning consultancy Mad Logic; and Chiat/Day.

Related Articles

Copyright © 2015 The Media Online. All rights reserved. Part of Wag the Dog Publishers