In what aims to become the world’s largest ever advertising campaign, out of home (OOH) communications agency Posterscope has announced it will participate in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis.
Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.
Posterscope is joining forces with their media partners across the globe to supply advertising space to display the adverts, which have been designed by Richard Curtis himself, and raise awareness of the initiative. They have engaged with 125 partners to date for the ad to be shown in 450 cities, around 28 different countries, in busy central locations with high footfall including Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur, Shibuya Scramble in Tokyo and Times Square in New York.
“The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative,” said Curtis. “Posterscope and Blue 449 have been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”
Annie Rickard, Global CEO of Posterscope, said, “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”
Phil Georgiadis, Chairman at Blue 449, said, ”There is no better an opportunity than Project Everyone to demonstrate the power of open source collaboration. Posterscope has secured through their media owner partners an extraordinary level of exposure for the Global Goals and in the process reminded us all of the broadcast impact of the Outdoor Medium”
“It is with great pride that Posterscope South Africa is able to support this important global initiative by leveraging off our media owner partnerships, thereby driving heightened awareness of the issues at stake. I thank the team for ensuring that our key media partners have committed to this campaign,” said Craig Page-Lee, Managing Director for Posterscope South Africa.