Liquorice was the top awarded agency at the 2015 New Generation Awards held on 19 November 2015 in Johannesburg. The agency won a total of 20 awards, including the title of Agency of the Year for the second consecutive year.
The DigitasLBi company’s varied expertise was awarded winning statures across multiple categories, including social media, mobile, technical innovation, apps and gamification. Liquorice was awarded with 13 golds, three silvers and one bronze. Omo Fast Kids, an online learning platform, won the prestigious Legacy Award, while Knorr whatsfordinner earned the title of Brand of the Year.
This victory comes only a week after the agency’s success at the Assegai Awards, where the agency won eight prizes, including one of the coveted Black Spears and the esteemed Nkosi Award for Marmite Battle of the Spreads.
“The New Gens bring a close to the awards show calendar, and what a way to end the year. 2015 has been a celebration of the great work we do alongside our incredible clients,” syas Miles Murphy, CEO of Liquorice.