With a line-up of industry heavyweights and personal interaction sessions with digital’s leading thinkers, the 2016 IAB Digital Summit and Bookmark Awards, hosted in Johannesburg on the 3 March, is a hot ticket for online marketers, publishers and agencies.
Big names such as Vinny Lingham, Yaron Assabi, Ros Atkins and Roli Okoro will be dispensing tangible insights based on the practical application of digital strategies in their industries. This marks an evolution for digital as a field that is no longer confined to the creative industry, but a language that savvy business leaders across all sectors must speak.
“Making the Summit more accessible and inclusive to all those involved in the industry was an important factor for us this year, as the Summit provides attendees with invaluable information and tools to ensure their upcoming campaigns are inline with international best practice,” said Josephine Buys, CEO of IABSA.
Part of this accessibility lies in the reduced cost of tickets, which was made possible by the support received by The Summit’s sponsors. “Our fresh line-up of speakers will empower the audience to take real time digital knowledge and implement it for immediate results,” Buys added.
With this in mind, some topics that will be addressed include programmatic, premium display, native advertising, content marketing, click fraud, ad blocking, transformation, the changing relationship between publishers and agencies, mobile advertising, measurement, and the possible effects of impending regulation on the industry.
Seasoned digital professionals and new digital marketers alike will find content to help them reframe their digital strategy for tangible impact, and demystify the onslaught of digital lingo in the industry. They will also be given the opportunity to engage directly with the speakers in topic-specific deep dive sessions.
“The digital marketing industry is defined by its rapidly changing nature,” says Buys. “Those who can predict and adapt to this reality quickly and effectively will translate their advantage into effective online campaigns. The Digital Summit lifts the veil on digital speak, and will give its audience the tools it needs to navigate the future landscape confidently.”