Dublin-based software company Bionic and South Africa’s Primedia Unlimited have inked a deal that will see its Intelligent Automation algorithm introduced to Africa.
“We are particularly enthusiastic about BIONIC Africa’s early successes in South Africa, and together with our partners in Primedia Unlimited we are committed to supporting great South African and African brands to scale their social media investment efficiently,” said BIONIC’s COO, Patrick Dawson. “Our intelligent automation approach, strong local presence and track record in delivering exceptional performance will provide a winning combination for our partners in Sub-Saharan Africa.”
BIONIC is a Facebook marketing partner operating in 25 markets globally. It has experienced rapid growth in recent years and sees the diverse African landscape as a key territory for the future.
“With traditional advertising budgets shifting significantly into the digital arena, we are delighted to have such a successful, sophisticated and experienced partner like BIONIC on-board as we grow and develop our business into the future,” said Ryan Williams, group CEO of Primedia Unlimited.
“The level of sophistication of the platform, BIONIC’s impressive track record around the world, their Facebook marketing partnership status, and the massive opportunity for more efficient social media investment create a recipe for success. Success not just for BIONIC Africa, but more importantly for the clients and partners we have been working with over the past 14 years.”
Imraan Rajab, head of biddable and technology at BIONIC’s existing South Africa clients Mediacom, said the company was “particularly excited about their commitment to this region” adding that their “subject matter expertise, powerful targeting algorithm and highly responsive servicing have led to great efficiency gains for our clients. We wish them all the very best in this region and look forward to working with their local agile and innovative solution”.
BIONIC Africa has also started work with performance agency Neo @ Ogilvy.