Caxton has launched an online women’s lifestyle network, called SPARK InspiHer, that it reckons will reach up to four million women a month.
“Over the past few months our team has been working hard to perfect an offering that is aimed solely at women that hold significant influence over brands,” says digital manager of SPARK Media, Ashleigh Footit. The aim is to allow brands to target the “right audience by interest category with the right message in the right place at the right time”.
Footit, in a release, says SPARK Media is able to do this because it aggregates audiences across its entire network and can therefore can distribute an advertiser’s message in a credible way in a brand-safe environment to the women that marketer’s really want to reach.
“Did you know that in the past few years in South Africa, women have purchased more PCs, cars and TVs than men? Marketers should have no further doubt that South African women hold the purse strings and SPARK Media has just the right product to reach this lucrative female market,” says Footit.
Footit says through SPARK Media, Caxton journalists will create engaging white label content and videos that really talk to the needs and interest of its female users. The content will then be published on relevant websites within the SPARK InspiHer network and will be boosted to targeted audiences through display, newsletters and social media platforms namely Facebook and Instagram.
“Through our journalist’s understanding of the tone and style of each publication, the client’s content is seamlessly integrated into the format of each branded platform,” Footit says. “It is our belief that SPARK inspiHer will complement and strengthen our existing offering aimed at the lucrative female market.”