Sandra Gordon
Sandra Gordon is the CEO of the Iconic Group of companies, which includes several print and online publications covering the marketing and media industries, including TheMediaOnline and The Media magazine. She has wide experience in media, marketing, advertising and public relations, and has served on numerous industry bodies.
Sandra Gordon's Recent Articles
The Loeries: too much barking and way too little real bite
16 March 2012 - OpinionI wonder about the Loerie Awards. I wonder in particular about ownership, the opaque structure, being all things to all people, its positioning, the commitment to creativity rather than pursuit ...
A tribute to a legend: John Farquhar
1 February 2012 - AdvertisingMaybe because of his age and years spent in our industry, or more likely because of his consistency, John Farquhar is difficult to describe from a single perspective. Memory has ...
Follow the money, honey
20 January 2012 - AdvertisingThe drawn out SAARF/ASA/MAMCA debate is turning nasty. After months, years really, a languid industry has realised that the foundation on which we have relied for independent media research is ...
Ten 2012 predictions (and it’s not the end of the media world as we know it)
18 January 2012 - OpinionSandra Gordon, publisher of TheMediaOnline and The Media magazine, whips out her crystal ball and makes some irreverent - if wickedly on the spot - predictions for some big media ...
Our industry is in crisis. What are we going to do about it?
13 December 2011 - OpinionThis week newly appointed CEO of the Marketing Association of SA, Sarel du Plessis, sent a letter - signed by the chairman of MASA, Brenda Koornhof - to stakeholders that ...
Newspapers – the true story
24 November 2011 - NewspapersBased on a dipstick survey among top newspaper advertisers, and a focus group comprising media agents, media researchers, and marketers, it is apparent that the challenges facing newspapers are significantly ...
