Beth Shirley
Beth Shirley is currently the account manager at Stone Soup. Before this she wrote prolifically for numerous publications. She likes media matters, coffee, current affairs, books and cats.
Beth Shirley's Recent Articles
Rethinking the loyal, regular, rational customer
16 May 2012 - Out of HomeNo longer can brands rely on the loyal, regular and rational customer; in fact, products are likely to be bought by a disloyal, irregular and emotional customer. Pip Hainsworth, guest speaker ...
Women in media come up against a glass ceiling
9 February 2012 - PressWomen are under-represented in the media industry’s boards and at senior management level, but does this detract from the success of the industry? Beth Shirley finds out. If you open the ...
The demise of newspapers: perception or reality?
1 December 2011 - NewspapersAt the aptly named Demystify: Newspaper Research Forum on Tuesday night at the Gordon Institute of Business Science in Johannesburg, an audience of senior print media owners, agents, marketers and ...
Getting ready for the transformation
21 November 2011 - CommunicationsEver wondered what happened to the Marketing, Advertising and Communications Charter? Well, it is about to have a huge impact on this industry, Beth Shirley discovers, on a story first ...
Styles on ‘the secret’ to success, and Bob Proctor
24 October 2011 - AdvertisingSuzanne Styles, who was the joint managing director at Airport Media company, has sold it to Avusa, and taken on a whole new career. TheMediaOnline caught up with her to ...
What a client wants, what a client needs…
1 September 2011 - AdvertisingWhile media agencies seem to be in a complicated situation at the moment, Beth Shirley tried to find out what their clients - and others who work with them - ...
