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Byron John is currently the Insights and Innovations Director at Habari Media. His extensive background into the marketing, media and consumer research space has spanned 10 years with experience in Radio (SABC & Radmark), TV (SABC & DStvi) and now Digital (Online and Mobile). Byron is currently completing his Masters Degree in Strategic Communication with his dissertation focusing on consumer insights processes in South African advertising agencies.
Byron is not only a brother of 7, husband and father, accomplished singer, guitarist and part-time DJ, but also an accomplished academic. Is it a bird, is it a plane….no it’s just Byron John from Habari Media.
Digital audience measurement has a long way to go in South Africa, says Byron John. Over the last few months...
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