Activating the experiential
Experiential marketing, also referred to as activation, is about forging an exciting, relevant and meaningful relationship between a brand and...
Charisse White
Charisse White joined Provantage in 2006 as national campaign manager. She has been involved in hundreds of experiential marketing campaigns all over the country and can tell you a thing or two about campaigns that really engage with the target audience. Charisse’s current position is Product Manager: Activation.
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