I obsess about marketing. A graduate from Scotland's University of St Andrews, I started writing at a young age - a path that took me into the murky world of London's media relations agencies where I found myself advising some of the world's biggest brands on how to garner good headlines and, in some instances, spin themselves out of a crisis.
My move to South Africa brought a digital epiphany and I now run one of the country's larger independent digital agencies - I love the fact we can measure digital marketing's impact and determine the real value we offer our clients.
While our clients span most industry sectors, I enjoy the earthiness of B2B marketing and co-authored a book on the topic in 2016 with Mark Eardley(Business to Business Marketing: A Step by Step Guide - Penguin Random House). I also write a regular column for the industry publication MarkLives, speak at the occasional marketing conference and judge the Direct Marketing Associations Assegai awards.
Newspapers haven’t had the best of times in the wake of digital’s rise. While more news is being consumed than ever before, their online revenue has not been able to compete with the golden olden days of print. Until now, at least for the Financial Times (FT). In September 2015, the Financial Times (FT) announced the […] Read more