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RIP legendary ad man
February 7, 2024
Picture this!
March 28, 2024
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Prioritise client and team relationships
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Chris Moerdyk is a marketing and media analyst and advisor and former head of strategic planning at BMW SA. He serves on the editorial board of The Media Magazine and is non-executive chairman of Bizcommunity SA and the Catholic Newspaper and Publishing Co Ltd. Chris is a Fellow of the Institute of Marketing Management and a member of the Chief Marketing Officer Council.
The writing has always been on the wall for newspapers and magazines that resisted the digital world but now it...
Government has gone to extraordinary lengths practically every day to hold media briefings on a variety of aspects of its...
It seems South Africa’s pool of brand and media research data is emptying faster than a dam in then middle...
The coronavirus pandemic has illustrated very clearly the importance and reliability of traditional mass media, while showing up the flaws...
I have been thinking about those very depressing ABC figures, released recently, showing most newspapers and magazines going anorexically pear-shaped.
It is no good only asking newspaper readers what they want to read, but more importantly, why they don’t read...
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