Dissecting the LSM 7-10 market
May 17, 2023
RIP legendary ad man
February 7, 2024
Picture this!
March 28, 2024
What to do about newsroom burnout?
March 28, 2024
Prioritise client and team relationships
March 27, 2024
Clare O’Neil is the commercial director of ViacomCBS in South Africa. She was most recently the CEO of the BRC, setting it up and running it for a five year term. She has been in the media, marketing and advertising industry for over three decades, trained both locally and internationally. She started her career at the Argus Group as a media research analyst, working in the print media and then with various advertising agencies before moving to M-Net as a research analyst, then progressed her way through the organisation over a period of seven years to the point of becoming General Manager, Marketing at the groups advertising sales house Oracle Airtime Sales.
She left Oracle in 1997 to join the Midi consortium, who was bidding for the new free-to-air television broadcasting license in early 1998. Their bid was successful and e.tv was born in October 1998 and O'Neil was one of the eight people who set up the fledgling channel, her role being that of Commercial Sales Director.
She went on to become Managing Director of media agency, Initiative Media for nearly two years, before joining the SABC as General Manager, Television Sales and Marketing in 2001. Clare worked in that role until the end of 2005. During that time, the SABC Television Sales division won the respect of advertisers, by winning two awards for “the top sales & marketing team” from both Unilever and South African Breweries.
Upon her departure from the SABC, Clare consulted in the media and broadcasting sector, including at the two satellite TV licensees, Telkom Media and ODM.
Apart from consulting in the broadcasting sector, she is also co-owner and Director of an integrated outdoor solutions company, MMAP.
Despite the rapid adoption of over-the-top television services brought on by the pandemic, linear television is still very much alive...
Home entertainment distribution has exploded in the last few years, to the extent both the big shows and small shows...
There are demonstrable benefits that we can see that come from spending through a downturn as consumers prove to be...
CEO of the Broadcast Research Council, Clare O’Neil, tells us why transparency of reporting, a balanced panel and creating data...
After two years in the making and admittedly a few false starts, the journey towards an industry-wide, innovative, multimedia Establishment...
Thirty years ago there were a handful of outstanding sitcoms and series, but would they be considered so now? They...
The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.
Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card
Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd