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Craig Dummett (36) launched his own, full-service communications consultancy
in March 2009, bringing with him a decade of business-to-consumer PR
experience, representing clients ranging from ABN AMRO to Media24 and
Brandhouse. His experience spans a massive cross-section of industry in
South Africa.
Following a three-year tenure in hospitality PR (Protea Hotels and Sun
International), Craig entered the world of luxury brand management
undertaking account management responsibilities for a luxury brand marketing agency
in 2004. In 2006, Craig joined PR hotshot Marcus Brewster, overseeing client
services and launching a new marketing services division for the maestro¹s
local bureau. A year later, Craig joined technology PR specialist Sentient
Communications, launching their consumer/ lifestyle PR division. Following
the launch of Dummett & Co. in March 2009, Craig began freelancing for the local bureau
of Fleishman-Hillard, the worlds largest, NYSE-listed PR agency.
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