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Posterscope is the world’s leading Out of Home Communications Agency. Our mission is to grow Out of Home to 10% share of Adspend in South Africa, in the next 5 years. Consumers are spending over 50% of their time Out of Home, which clearly indicates that Advertisers need to reconsider their level of investment in Out of Home to ensure that they are engaging with consumers at the most appropriate times.
It has certainly been a time of proliferation of digital out of home, and this trend will not slow down...
The OOH media in South Africa and the world at large is incredibly broad and filled with complexities. While it...
Advertising in airports is not only lucrative but also very effective. Posterscope South Africa managing director Craig Page-Lee explains why...
The topic of seeking out opportunities in the final frontier has most definitely not left the boardroom agenda in my...
The highly pedestrianised and densely populated main cities of Europe have seen very specific formats of urban furniture evolve, from...
I have waited a long time to contribute to this topic, not just as a representative of Posterscope South Africa,...
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