To do, or not to do… when negotiating
Media negotiations are a serious business involving high stakes and equally high pressures, experienced by all parties – marketers, media...
Debbi Dale
The author is a former Unilever media director and expert media negotiator (on both their global and regional media leadership teams). Debbi coaches and mentors both individuals and teams within the marketing, media, and advertising sales industries on media negotiation. She is the author of Advertising Budgets : A Marketing & Media Sales Negotiation: How to create value beyond price
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