Four powerful reasons your business needs more video
There's a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining, and can leave a...
Gen Z is your future customer. Here’s how to engage with them now
We're already seeing the impact Gen Zs have on Millennials and Gen Xs when it comes to brand selection, online...
Why you need social commerce
Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they’re still shopping while being...
Advertising to a generation that blocks advertising
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising...
What to expect from digital in 2021
A major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline, and marketing professionals,...
How digital came to the rescue
The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical...
