Diane Charton
As managing director of Acceleration Media, Diane Charton oversees the growth of South Africa's leading strategic digital media strategy, planning and buying consultancy, and helps clients to maximise their use of the Internet. She brings extensive sales, marketing and management experience to her role at Acceleration Media.
Diane Charton's Recent Articles
You can’t escape online reputation risks – but you can manage them
10 February 2012 - OnlineMost companies understand that reputation is an intangible business asset that needs to be nurtured, defended and protected to ensure that it maintains and grows in value. That is why ...
The social media bubble is not about to burst
14 December 2011 - Digital MediaA few years have passed since the doomsayers first predicted that the social media bubble would burst, and so far their predictions have not to come to pass. Even if ...
Five common mistakes businesses make in social media
21 September 2011 - Digital MediaSocial media can be a powerful tool for building relationships with customers, enhancing your brand and reputation and, ultimately, driving revenue and profit growth. But it can also be full ...
A step by step guide to managing your online reputation
5 August 2011 - Online"A good reputation is more valuable than money," advised Latin maxim writer Publilius Syrus who was writing a few years before the birth of Christ. His words ring even truer ...
Digital advertising to flourish as SA tops 10m active browsers
27 July 2011 - Digital MediaSouth Africa’s digital commerce and advertising market has reached a critical mass over the past two years, and now presents an irresistible opportunity for marketers at companies of all descriptions. The ...
Municipal election chatter burns up social media channels
12 May 2011 - Digital MediaThe African National Congress (ANC) is the most talked-about political party among South African Internet users in the run-up to the municipal elections on May 18 this year, with the ...
