Dion Chang is an innovator, creative thinker and visionary. He is a sought-after trend analyst, and while his feet remain firmly planted on African soil, he uses a global perspective to source new ideas, gauge the zeitgeist and identify cutting edge trends. His trends analysis company – Flux Trends – specializes in tracking shifting social dynamics and understanding consumer mindset, and in particular, translating global trends to ensure they have relevance for South African business. His 15 years experience in the magazine industry ensures that he is able to provide insights into the ever changing relationship between brands, consumers and the communication channels that bind them. Corporate companies turn to him as a brand consultant and specialist activator, because of his ability to see the world from a unique perspective and gauge trends ahead of the curve. He is frequently invited to speak at high level conferences because of his ability to question, and shift, an audience’s perspective. His trends analysis company is responsible for launching the ground breaking, annual Flux Trend Review, which is in it’s fifth year. He currently writes a trend column for City Press and contributes to various print publications and online portals as a freelance journalist and social commentator.