Dominique joined Text 100 in August 2003 as an account manager and, in February 2004, she joined the onsite Microsoft team and was promoted to account director. She returned to the agency in September 2006 when she was promoted to managing consultant. Dominique holds a BA Human Resource Management degree from the University of Johannesburg (previously known as RAU). She has managed consumer and corporate PR accounts for clients such as Steers; Cell C; Parker & Waterman. She is passionate about consultancy and identifying creative ways in which to bring brands to life through public relations and has led accounts like IBM, BSA, FrontRangeSolutions and LG Electronics.