Donna Rachelson
Donna Rachelson, a branding and marketing innovator, is focused on South Africa's client service based businesses. She combines her contagious passion and 25 years' experience in strategy, marketing and change management to empower people, teams and businesses to achieve breakthrough results. Through her consulting, authoring and training, she's known for empowering others to practically incorporate branding and marketing principles in their businesses and lives.
Donna Rachelson's Recent Articles
Why good work is not enough
3 May 2012 - OpinionThere’s a common belief keeping your head down, working hard and working well will achieve you business success and recognition. It’s a nice idea, but in this extremely competitive business ...
Effective personal brands take a stand, then back it up
3 November 2011 - CommunicationsDonna Rachelson, author of Branding and Marketing YOU, explores the subject of how standing up for your beliefs is a vital part of your personal brand. Many of the greatest figures ...
