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Eve Pennington is a media industry veteran, working in both media independents, and full service advertising agencies. Her driving principle is that consumer insights and strong relationships with creative agencies and media owners results in great work. During her career, she has been the recipient of several awards including a Gold Media Lion, two Finalists in the Roger Garlick Awards; Apex Performance Awards for Sasol Olympics; the TBWA Global Disruption Award for Sasol, Masterfoods Pedigree, Whiskas and BMW.
I spent 20 years in corporate and have now happily been working for myself for just over six years, two...
So do advertisers find it worthwhile marketing their products on local programming slots? Eve Pennington says they do. And in...
The economic downturn has definitely had an effect on magazine circulation, as consumers are having to choose fewer titles in...
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