Why global retail success means going very local
As the Internet’s reach expands worldwide, competition for retailers is flattening as it’s now possible to build a personal connection...
Return on translation – a partnership equation
On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new...
A cautionary taal – translation lessons for SA’s recent interpreting fails
Consider again the extraordinary achievements of Thamsanqa Dyantyi, the world’s worst sign-language interpreter. This man bluffed his way onto a...
Three ways to launch a social media campaign in a new market
Thomas Friedman, the New York Times columnist and winner of the Pulitzer Prize, described his view of the post-2000 globalisation process in...
Helping translators change the world
In a world steeped in information but torn apart by conflict, translation can help ease the flow of messages that...
When marketing in Rome…
When branching out into a foreign country, numerous local peculiarities may require your attention. Going beyond translation of your product or...
