Gordon Patterson
With over 25 years experience in the media industry, Gordon Patterson is Group Managing Director of The Starcom MediaVest Group and an active and outspoken media professional well-known for his passion for insight/strategy and creativity. He is currently deputy president of the ABC and a past chairman and active member of the Advertising Media Forum (AMF).
Gordon Patterson's Recent Articles
Weekly – or should it be weakly?
10 January 2012 - AdvertisingGordon Patterson looks at weekly newspapers from a media agency perspective. Circulation remains the truest measure of market support and, for this reason, it is important to see the future ...
Behind the ABCs: insight into some emerging trends
8 November 2011 - PressThe figures are available and transparent but Gordon Patterson gives insight to the trends hidden behind the numbers in a story first published in The Media magazine. 1. If I look ...
The deception that is media inflation
25 October 2011 - AdvertisingIn Gordon Patterson’s inimitable way, he calls a spade a shovel as he tackles the truth behind media inflation. There are few topics in our profession that stir debate and fuel ...
Yesterday, today and next?
17 June 2011 - AdvertisingSTATE OF THE MEDIA: In the last 12 months, the government has made clear its distrust of the media, and the media has been doing some real soul-searching. We asked experts ...
Game over? A digital perspective on sport
17 March 2011 - Digital MediaIn a column that first appeared in The Media magazine, Gordon Patterson speculates on the future of sport delivered to you via the gaming console in your lounge. Over the past ...
