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With over 25 years experience in the media industry, Gordon Patterson is Group Managing Director of The Starcom MediaVest Group and an active and outspoken media professional well-known for his passion for insight/strategy and creativity. He is currently deputy president of the ABC and a past chairman and active member of the Advertising Media Forum (AMF).
The Media Yearbook: The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview...
As I consider newspapers, I’m filled with an overwhelming feeling I am watching one of those Groundhog Day-style movies, where...
Gordon Patterson questions the benefit of procurement for the media. A decade ago the term ‘procurement’ was not familiar in...
A decade ago the term ‘procurement’ was not familiar in our industry and few had any inkling of its future...
The funny thing about change is that while no one ever expects it, it is generally inevitable. This is true...
Gordon Patterson analyses the ABCs the very interesting period in print media that was impacted by the death of Nelson...
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