Graeme Pitt, MD of Freshly Ground Insights Africa (FGI), an innovative data collection and reporting company, has for the past six years been working in a research and advisory capacity with companies and organisations in various stages of business maturity. His experience spans start-ups, established blue chip companies, donor-funding organisations, government parastatals, global research houses and esteemed business consultancies, covering 24 countries across the continent. Pitt has worked with a diverse array of industries including Media, FMCG, Pharmaceutical, Agricultural, Financial Services, Retail and Social Sciences.