Howard Thomas has worked in the entertainment industry in South Africa for nearly 40 years. He is an award-winning TV producer, and has worked in radio, theatre, film, magazine and interactive media. He has been writing about the industry for over 10 years and training in the industry for over 20 years. He is a SAQA-qualified training designer, assessor and quality assurance manager. He authored The Art of Pitching and The Art of Co-production for the SABC. He specialises in broadcast management, scheduling and audience targeting, and has made extensive studies of audience psychology within African cultures. He lectures, trains and coaches all over Africa.