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Developer or co-developer of measurement systems for marketing research including: The Conversion Modeltm; Brand Value Creator; Connections; True Customer View; new ConversionModel (2012). Also co-developer of the Intellection Reporting Platform
Specialties:The psychology of commitment and conversion, brand image formation, the neuropsychology of branding.
We’re building systems that make it possible for computers to do what people would normally have done. And that stretches...
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