John Farquhar
One of the founders of Marketingweb and a legend in the advertising and media industry, John Farquhar, is the editor-at-large at Wag the Dog Publishers. He was founding editor of AdVantage magazine. As editor-at-large, he is involved in Wag the Dog's products such as The Media magazine, TheMediaOnline.co.za, Strategic Marketing magazine and of course, MarketingWeb.
John Farquhar's Recent Articles
Media agencies: Get to know your consumer, or die
25 March 2011 - AdvertisingThere has been lively debate about the future of media agencies, especially as much seems against them: direct deals between owners and clients (overriding the agency’s role), reduced commissions in ...
Just John says
8 March 2011 - CommunicationsJohn Farquhar, editor-at-large at Wag the Dog, offers some insights into what’s going down in the media industry right now. Will local print titles lose out? In the short term I don't ...
Just John says…
3 March 2011 - CommunicationsJohn Farquhar, editor-at-large at Wag the Dog, offers some insights into what’s going down in the media industry right now Televised advertising growth Currently the bulk of advertising spend in the U.S ...
The evolution of the tablet, and its impact on the press
22 February 2011 - Digital MediaJohn Farquhar, editor-at-large of Wag The Dog Publishers, gives an overview of the digital impact on print. Tablet technology is evolving, he says, and soon it will enable publishers to ...
The circulation conundrum
17 February 2011 - PressJudging by the performance of their titles over the past two years, publishers are still experiencing heavy weather as consumers continue to shift their alliance to the Internet. In order ...
Has South African advertising practice evolved since 1950?
8 February 2011 - AdvertisingThe answer to this question is a resounding NO! Basically, advertising is still a numbers game. Media are selected by Telmar, or by Nielsen algorithms. Impact is measured by Gross Rating ...
