Karen Middleton

Senior Lecturer in Marketing and Advertising, University of Portsmouth
PhD Gender and diversity in advertising (in progress)
MCIM
BA(Hons) English Language, University of Sussex

Biography
My main field of research covers gender issues in advertising. My work includes research questions such as:
Why are there so few women working in creative roles in advertising?
What are the cultural and socio-economic impacts on the portrayal of women in advertising?
Does sex still sell?
How do individual differences influence audiences’ self-evaluation processes when exposed to idealised body images in advertising?

Teaching Responsibilities
I teach Marketing Communications, Advertising, PR and International Business.

Experience

–present Senior Lecturer in Marketing and Advertising, University of Portsmouth