Louis Eksteen

Louis Eksteen is managing director of Twisted Toast Digital (Pty) Ltd On 1 April 2011 Louis Eksteen launched South Africa's first full service owned media, brand content and strategy agency with long-term business partner Kim Browne as Chief Executive Officer, Erik Verster (Creative Director) and Jian Reis (Chief Digital Officer). Louis and Kim created the FHM (1999) and heat (2004) magazine media brands in South Africa for Media24 Magazines and managed these brands until 31 March 2011. Starting in advertising sales at Media24 Magazines in 1989, Louis has developed a significant skill set in media management over a successful career, now spanning 21 years. After obtaining a BCom (Honours) Marketing Management degree at the University of Pretoria, Louis completed his post-graduate Higher Diploma: Journalism at the Tshwane University of Technology. He then enrolled at Unisa’s Graduate School of Business Leadership where he was awarded Master of Business Leadership (MBL). His Master degree research report covers the impact of the new media driving force on the consumer magazine industry (1996). A special treat for Louis is smothering his warm toast with hand-sliced peach jam.
Louis Eksteen's Recent Articles

Visualise it!
11 April 2012 - AdvertisingThe latest, hottest trend in brand content marketing is visualisation. The cool pinboard social medium Pinterest might have something to do with the surge in popularity of visual representation of data, but ...

Apps rule in a mobile world
20 March 2012 - MobileWhen mobile phones introduced limited internet functionality a few years ago a distinction was made between the ‘mobile internet’ or ‘mobile web’ and the ‘real’ internet, to indicate a different ...

Building brand assets through content marketing
13 March 2012 - AdvertisingIt had to happen sometime. Now 2012 is shaping up to herald the wide-spread adoption of brand content marketing in the minds, if not yet the hearts of marketing pros ...

Two faces of Facebook: how it will change advertising forever
2 February 2012 - AdvertisingFacebook is now rapidly morphing into a two-headed beast. The reason is its intended initial public offering (IPO), a stock exchange listing that will happen this year. The company says ...

The buzz around content marketing
15 December 2011 - AdvertisingI recently came across a quirky iTunes podcast called Content Marketing and Merlot. The two hosts Brody Dorland and Jayme Thomason chat about what’s up in the brand content world ...

Brand media flying high
2 November 2011 - Digital MediaI’m enjoying Steve Jobs: The Exclusive Biography by Walter Isaacson. It’s a remarkable portrait of an unusual individual. Steve’s ability to ensure the future by inventing it is a business ...





