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Aperio is a business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa. The team of multi-functional consultants understands the challenges FMCG businesses have on a day-to-day basis and guides multi-national companies to achieve greater results in the region. Their consulting services range from developing and implementing business building strategies, advising on launch or expansion plans, conducting brand health interventions, rejuvenating orphan brands or implementing growth strategies for Africa.
As the South African Heritage Day approaches take a moment to think fondly of those iconic brands that contribute to...
When it comes to marketing FMCG brands on the African continent a one-size-fits-all approach does not work. African consumers are...
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